The Kindest Cut
The living is easy at Debra deRoo, a better casual sportswear collection found in over 400 women’s specialty stores across the U.S. Designed with an adventurous spirit and effortless attitude, deRoo cuts easy, forgiving silhouettes in luxury fabrics—while paying homage to the latest trends.
deRoo’s target customer is a woman 35 and up who has a savvy fashion sense, but may not have a “perfect” figure. Always dressed with panache, she is successful, affluent, and needs chic casual outfits that reflect her impeccable taste and her individual style sense. The clothing is young at heart, yet with a realistic fit.
Quality is a constant focus of this laid-back luxury collection. Luxe natural fibers and designer construction combine to create washable, lifestyle-friendly clothes that travel well.
deRoo, known for her colorful and often whimsical approach to fashion, has plenty of understandable colors and truly wearable silhouettes among the standout signature pieces that spark the collections. While deRoo believes fashion should be fun, and encourages women to play with color and drama, she knows that not everyone is ready for that much adventure.
One of our premier accounts, The Apple Tree, ran this ad years ago that we think sums up deRoo perfectly:
Her signature is fine quality dressing…
Clothes to entertain at home, clothes to go to the club, to shop in, for vacation—clothes with casual construction or serious, that are washed and tumbled and easy care. Clothes that are lifestyle friendly, clothes for the American woman. Women who have babies… women who have hips… women who have thighs.
|
